Growing profits through smart marketing
16 Aug 2011
Written by Alice Smithson
This guide takes you on a journey, from the definition of marketing right throgh to listing some tried and tested salon marketing campaigns.
The benefits of salon software to your marketing capabilities as a salon cannot be underestimated. Investing in salon software gives hair and beauty salons the power to target marketing messages, review the effectiveness of campaigns and harness cost-effective ways of communication such as text messaging.
This troubleshooter guide, produced by i-salon software, answers the following salon marketing questions:
- Why is marketing important?
- Who should I contact?
- How should I contact them?
- What are my obligations under Data Protection?
- Which marketing campaigns will work for me?
- What are the common pitfalls?
Many thanks to our team of contributors who have made these guides possible; from industry experts to salon owners, all our contributors have real and relevant experience in the hair and beauty industries. Their knowledge is priceless.
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