Growing profits through smart marketing

16 Aug 2011

Written by Alice Smithson

This guide takes you on a journey, from the definition of marketing right throgh to listing some tried and tested salon marketing campaigns.

The benefits of salon software to your marketing capabilities as a salon cannot be underestimated. Investing in salon software gives hair and beauty salons the power to target marketing messages, review the effectiveness of campaigns and harness cost-effective ways of communication such as text messaging.   

This troubleshooter guide, produced by i-salon software, answers the following salon marketing questions:

  • Why is marketing important?
  • Who should I contact?
  • How should I contact them?
  • What are my obligations under Data Protection?
  • Which marketing campaigns will work for me?
  • What are the common pitfalls?

Many thanks to our team of contributors who have made these guides possible; from industry experts to salon owners, all our contributors have real and relevant experience in the hair and beauty industries. Their knowledge is priceless.