Increasing client loyalty

Computerising your salon with specialist salon software can make it easier to retain more clients.

This guide tackles all of the key questions around client loyalty, bringing you the combined experience of our team of industry experts and salon owners.

In this guide:

What does client loyalty mean?

• Who should I reward?
• Loyalty to the salon or the stylist?
• What makes them loyal?
• Effective loyalty schemes and promotions
• Strategies for new and existing clients
• Common pitfalls

Many thanks to our team of contributors who have made these guides possible; from industry experts to salon owners, all our contributors have real and relevant experience in the hair and beauty industries. Their knowledge is priceless.