Ombre hair trend to boom through the summer

07 Jun 2013

Written by Alice Smithson

The ombre hair trend is one of 2013’s hottest looks, with everyone from high street fashionistas to catwalk models and Hollywood starlets dip-dying their hair this year.

While the trend is already a popular one amongst the world’s style-conscious women, ombre hair is set to grace even more heads this summer when two-tone locks hit the beaches and poolsides worldwide.

Women can follow in the footsteps of Rihanna, Khloe Kardashian, Jessica Alba and many more like them – just some of the stars to have already embraced ombre hair in 2013.

Britain’s salons can capitalise on emerging trends by offering customers the treatments they desire, but those who fail to take advantage of new salon trends are likely to be left behind instead, says i-Salon’s Sharon Frost.

ïIt’s important that UK salons keep an eye on the latest haircare trends, offering their customers a suitably broad range of treatments in order to remain popular in a competitive field.’

ïOmbre hair is already a popular trend but it’s likely to become even more desirable through the summer. Not only should the nation’s salons follow the trends enthusiastically but they also need to ensure that their customers know that they’re doing so. Effective salon marketing means communicating what you can offer to customers and potential customers alike.’