Women see regular salon visits as a necessity, not a luxury

14 Apr 2014

Written by Alice Smithson

Salon managers may already be aware that most women view regular salon visits as a necessity rather than a luxury, and new survey results act as confirmation of the fact. The headline statistic is that women spend an average of £28,000 on trips to the hairdresser in their lifetime, with a total of 39 days spent at the salon.

These figures equate to an annual spend of £600 on visits to the hairdresser, and 20 hours a year. The average UK woman will get a cut and blow-dry every six weeks, a colour session every ten weeks, and two visits per year for special occasions.

The survey was conducted by www.promotionalcodes.org.uk (reported in the Daily Star), who spoke to one of the respondents about her salon habits, who said, ñI can easily be at the salon for more than two hours on each visit. My hairdresser has become a close friend, and we always have a good natter. It’s definitely a pleasure and not a chore.î

There’s clearly a huge demand for salon services, even when times are tough. To ensure that you keep your clients coming back to your salon, you can use specialist salon software to run loyalty schemes and carry out text marketing to notify clients when a free appointment slot has become available. Salon managers also use  salon software to motivate staff, keep track of margins and product stock, and speed up appointment booking. Book a demo to find out more about how our market leading salon software could help your salon to retain repeat customers for the future.