How to engage on social media

Social media has become one of, if not the biggest platforms for communication in the history of the technology industry, and it shows no hint of slowing down. Whether it be facebook, twitter, instagram or snapchat, the world is socially expanding, and it is essential that you communicate in the most effective way, using these fantastic platforms to reach out to the client base within your salons reach.

Here is the most effective ways to promote and gain maximum exposure when communicating via social media;

1. Create a persona

When looking at social media it is essential that you create on online persona, to allow clients to engage. Make it a friendly yet professional personality, allowing clients to feel that they can approach and interact with you. This should represent your salon vibe, and give them an idea of what to expect when they visit.

2. Set a schedule for posting

It’s important that you maintain a presence across this channels, whether this be once a day or at specific times of the day in order to make clients and your followers aware that you are trying to communicate with them. Generally it benefits a business to post during peak times, to reach as many different people as possible, and increase maximum exposure of your page.

3. Create engagement

You can create engagement yourself, without putting in too much effort, and this will allow you to reach many different people and encourage interaction. By asking a question or using a poll, you are encouraging people to talk. Another fantastic way to gain exposure is to hold a competition, with many asking followers to Like, Share and Comment – this has proved to be a very successful way to grow followers and interest.

4. Use images!

One of the easiest and smartest ways to encourage interaction. Twitter recently released a survey showing that 93% of their users are more likely to engage with a feed that uses images.

5. Don’t spread yourself to thin

Social media as we know is fantastic, however it is essential that you don’t overload the platforms as the time taken to manage can quickly run away with itself. We suggest setting up two platforms first and take the time to learn what works and what isn’t for you.