21 Jun 2018

Written by Alice Smithson

iSalon client Leah Durrant Beauty Re:Treat are known in their local area for their incredible customer care and commitment to the hair and beauty industry, and here we chat to salon owner Leah, on how she targets new clients using promotions and marketing campaigns.

With so many people now using social media, it’s a key platform for salons to speak and engage with existing and potential clients and our team at Leah Durrant consistently do this, sharing information on the latest offers and discounts in the salon, events they are involved in and news from the salon.

We also regularly hold competitions on our social media platforms to interact with clients and get them engaged, giving them the chance to win prizes such as hair services and treatments at the salon, hair products and gift vouchers. For the team and myself, social media plays part of our brand and marketing strategy. We post creative content such as transformations in the salon and posts showcasing great bridal hair, hair extension transformations and perfect updos! We also post content that includes questions, engaging clients and interacting with them. Our use of social media really helps builds our reputation and by maintaining and posting on our platforms regularly, we get many word of mouth leads and new clients coming into the salon.

In salon we also have a  ‘Little Black Book’, which is on every hair section in the salon and shows clients who we are as a salon, what we offer, why to choose us, what products we use in the salon, and salon offers and recommendations. It also includes information on local companies such as restaurants, photographers, bridal shops, wedding venues, florist and gyms etc. This is a great little extra for clients, which they really appreciate and can look at whilst having their hair done.

We also offer New Clients Packs, where each new client is given a pack to take home, which includes a voucher, product samples, a loyalty card and a questionnaire about their first visit to see what they enjoyed and what the salon can improve on. This is a welcoming personal touch for clients and can help to attract customers to come back to the salon gaining client loyalty.

We also offer treatment and refreshment menus, loyalty and recommend a friend cards and VIP memberships for clients who want to return to the salon regularly for a variety of services and we work with a local bistro, to offer cocktails and afternoon tea for clients who are having hair/beauty packages in the salon or simply for a client who may want a lunch while they are having a treatment. This is a really great service and allows us to stand out in the crowd from other salons who do not offer these types of additional benefits.