WEBSITE ANALYTICS – WHAT ARE THEY?
28 Jan 2019
Written by Alice Smithson
As we know, technology is forever changing, and each day there is something new launched or another way to achieve success.
However something that has not changed, is the importance of a website to a business – this still remains as one of the most important factors when looking to achieve growth and promote a brand name.
The first ever website was designed and published on August 6th 1991, and this was the starting point for a revolutionary way of communicating. It gave out information on how to setup a webs server and also gave users some information on how to create their own websites.
Fast forward 28 years, and websites are completely modernised, and act as a platform for businesses to engage with their clients/customers. It’s a portal which allows users to find out some more information, have an insight into the brand/business, obtain costs and enquire about anything they would like to learn. These are now constantly updated to ensure the most up to date information is available at the click of a button.
But – what use is a website and how is success measured? It is measured via analytics. Website analytics are critical and provide an up to date review of how the site is working. It is the measurement, collection, analysis and reporting of web data to optimise web usage. It also acts as a tool for market research.
The following stats can be analysed;
Users – how many people have visited the site
New users – the number of new visitors to the site
Sessions – the amount of times the site has been visited
Session duration – the amount of time spent on the website by a user (average)
Pageviews – the amount of views received on all pages
Traffic sources – where the users come from
Age & Gender – breakdown of those who visit the site
Country – the location of the users
These are just basic analytics that are available, however more in-depth details can be obtained by contacting the provider. Here at iSalon we understand the importance of this and are on hand to help ensure you receive the full information available to you.
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