23 Feb 2022

Written by mike

This is something every salon owner knows they need to do, but very few put time aside for it.  However, those who do tend to be very successful, because strategic planning is essential to the development and growth of your business.  Sometimes you are too busy working IN your business to take a step back and work ON your business.  Understandably, planning can go to the bottom of the list, while you attend to the day to day tasks of running a busy salon floor.  Therefore, it is useful to allocate some time away from your salon to attend to goal setting.

Top 5 Benefits of Goal Setting:

  1. Provides direction:  goals give you a direction and a destination.  They give you something to aim for and direct your efforts.  They help guide you to where you ultimately want your salon business to go.
  2. Clearer focus on what is important in your life and in your business:  therefore, it is essential when setting your goals, you first think about what is important to you and what you truly want to accomplish.  If you don’t set well thought out goals, you tend to spend your time doing things that are not important.
  3. Clarity in decision making:  as goal setting helps you focus on what is important to you, what you want to accomplish and where you want to be in the future, you will make better business decisions, as you know what is important to you and your business success.
  4. Setting goals helps you take control of your future:  without goals you tend to drift aimlessly.  If you don’t plan where your business is heading, you will just be going with the flow.  However, by setting goals, you have more control over where you are headed and how to get there.  By writing down your goals and the steps you plan to take to reach those goals, you have a plan for the future.  You get perspective and you are able to prioritize what you want to accomplish over the coming months and years.
  5. Goal setting provides motivation, gives you hope and something to aspire to.  Having a meaningful goal to think about and envision reaching is very motivating.  As you start towards your long-term goals, you are able to accomplish some short-term goals.  By accomplishing these, your long-term goals then become more realistic and achievable.  The feeling of accomplishment fuels your desire and continues to motivate you to achieve even more.

Additionally, that motivation and positive feelings will help you get over many obstacles you may encounter along the way.

Equally as important as setting your goals, is tracking your progress and adjusting your plans where needed. With salon software like iSalon, you have the ability to access reports on your business as a whole and drill down to each individual team member. With miSalon, your team have the ability to access their own statistics and KPI’s to provide them with the freedom and ability to manage their own goals set.