Salon Spy – Online marketing just got affordable
12 Feb 2014
Written by Alice Smithson
i-salon & salonspy.com _ a perfect pairing
We’ve adapted our market leading salon software to bring our customers the benefits of online reputation management. i-salon software now works with SalonSpy, a specialist salon and spa review website which can help you boost your salon’s online reputation at a fraction of the cost of other methods of online advertising and promotion.
The latest version of i-salon can be set up to automatically send a text or email to clients following their appointment, inviting them to write a review on SalonSpy.com. From there, they can also recommend your salon to their Facebook friends and, as a thank you, you can offer clients and their friends a referral voucher to spend when they book their next appointment at your salon. Your voucher is sent via Facebook to your clients’ friend’s wall, plus they can even book an appointment straight away if you’ve set up online bookings on your website or Facebook page.
So, from the text i-salon sends to your client after their appointment, to their friend making a booking, i-salon and SalonSpy.com are working to promote your business using a proven process that really works.
Why reviews are the best form of advertising for your salon
90% of people choose a hairdressing or beauty salon on the recommendation of their friends, family and colleagues, so great reviews really are the best kind of advertising for your business. Through SalonSpy.com, every salon can harness the power of customer reviews to raise the profile of your salon online, so that people searching in your area can find you just as easily as a big name salon group.
Link up to the SalonSpy advantage
Version 9 of i-salon software, which includes the unique SalonSpy text message and email integration, will be available from February 2014. Version 9 is a free upgrade for existing i-salon customers and all new customers to join our family will receive the feature as standard.
Users must subscribe to benefit from full contact details, links to social media and most importantly, to be able to interact with reviewers online. A premium subscription costs just £35 per month, and includes full access to manage your SalonSpy.com listing.
SalonSpy.com _ A cut above the rest
As Lynsey Nutton of the award-winning Renaissance salon explains, ñBy asking existing clients to review us on SalonSpy, we are using our existing clientele to attract new clients. We are also using SalonSpy to monitor the common preferences and complaints that people have about all salons. From this we can continuously improve our customer service to ensure we always deliver the best service possible.î
Complete Peace of Mind
Unlike other review-driven sites, SalonSpy is keen to ensure that reviews remain constructive, fair and impartial and so have a carefully considered code of ethics. Reviews are closely monitored as the site will not accept any forms of false or misleading information.
We are very excited to be able to offer our customers easy access to this truly amazing salon and spa review site. Working with i-salon’s text and email marketing tools, online reviews will help to boost bookings and attract new customers, something which is becoming increasingly difficult without spending big on online advertising and promotions.
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