07 Jul 2015

Written by Alice Smithson

According to a survey by, 52% of its 2,326 participants aged 18 and over said that they had used a self-tanning product or service, with almost two thirds citing the main reason for doing so was to increase their confidence.

UK men now make up one fifth of salon clientele while famous celebrity groomer, David Beckham, was confirmed as the top style icon for men for the fourth year running in the latest Beautiful Britain Report.

Reality stars from hit shows such as The Only Way is Essex and Geordie Shore have also been cited as bronzed drivers behind the expansion of the industry.

London, Wales, the North West and South East emerged as the top five regions with the most fake tanning men, while the average yearly spend on tanning products amongst male consumers is currently £338. As more UK men have adopted a groomed lifestyle, salons across the country have reported a sharp increase in requests for spray and sunbed treatments.

Treatments for women have dipped in price and popularity as deal-savvy female consumers continue to prompt competitive prices.

In an effort to meet these rising demands amongst male consumers, approximately 90% of UK beauty salons have hired an additional five employees since 2010, according to another survey conducted by AURA tanning sprayers.

With male sunbed treatments soaring this summer to achieve a holiday glow, the NHS chiefs have expressed concern that the rising trend could lead to more UV-related cancer and have called for the public to use spray and cream products to achieve pleasing results. Overexposure to UV radiation is the number one cause of skin cancer and kills more than 2,500 people in the UK annually.

The tanning industry has regained health since tanning fell out of fashion in 2012 and ROI is increasing within salons that are embracing this new demographic. Use iSalon software to manage and market your salon service effectively to both existing and new clients.