08 Feb 2019

Written by Alice Smithson

An annual celebration of the women’s advancement in modern day living, International Women’s Day is being held on Friday 8th March 2019, with the organisation urging as many people to get involved as possible.

But what exactly is International Women’s Day?

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

International Women’s Day is all about unity, celebration, reflection, advocacy and action – whatever that looks like globally at a local level. But one thing is for sure, International Women’s Day has been occurring for well over a century – and continues to grow from strength to strength. Learn about the values that guide IWD’s ethos.

How can you celebrate within your salon/spa?

There are many ways you can get involved in this years IWD, and they can be as simple as taking a picture! Here are our top 3 recommendations for getting involved;

1 – Wear purple! Purple is the colour which IWD is associated with and signifies unity amongst women. Urging your team to take part and taking a picture to upload to social media along with this years #BalanceForBetter is a great and easy way to get involved and create engagement.

2 – Hold an event. An event is a great way to get involved but also a great way to get clients and potential clients into your salon or spa. To help promote IWD you could offer a taster event, a ladies evening or even just a small get together and donate the proceeds to charity.

3 – Run a marketing campaign. In the run up to IWD why not run a campaign that coincides with IWD. Perhaps offer a retail offer on purple products, or create an IWD offer for those who visit the salon on the day itself. It can be simple but very effective!

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